The Rite Aid Foundation Designates Minding Your Mind a 2020 KidCents Charity

The Rite Aid Foundation has selected Minding Your Mind to participate in its 2020 KidCents program, which annually supports a select group of nonprofit, kid-focused organizations committed to improving the health and wellbeing of children living in the communities Rite Aid serves.

“We are honored to be among the organizations selected by The Rite Aid Foundation to participate in the 2020 KidCents program,” shares Trish Larsen, executive director of Minding Your Mind. “It is incredibly rewarding and reaffirming of our mission to have a foundation of this stature recognize Minding Your Mind for the work we are doing to end stigma around mental health and increase help-seeking behavior in our children and teens. We are so very grateful.”

In addition to being selected as a KidCents charity, Minding Your Mind will receive a $5,000 grant, which will be used to bring mental health education to organizations that otherwise would not have access to these programs. This is the fifth year that Minding Your Mind has been selected to be a KidCents charity and the recipient of a generous grant from The Rite Aid Foundation.

The Rite Aid Foundation welcomed a total of 481 nonprofits to its 2020 KidCents class – its largest class ever.

The number of KidCents charities has more than doubled since the program’s inception in 2014, when 204 nonprofits comprised the inaugural class. Over seven years, The Rite Aid Foundation has contributed a total of more than $34 million to KidCents charities across the country, thanks to members of Rite Aid’s loyalty program, wellness+ rewards, rounding up their in-store or online purchases to donate to KidCents.

“More than 3 million Rite Aid customers actively choose to make meaningful contributions to help children in their communities through KidCents. The program’s growth is a testament to their generosity and commitment to building safer, stronger and more supportive communities for youth across the country,” said Jessica Kazmaier, president of The Rite Aid Foundation and Rite Aid chief human resources officer. “The 2020 KidCents class has the opportunity to prove that change adds up exponentially, and we look forward to helping them achieve their goal of giving kids better lives and brighter futures.”

For a full list of KidCents charities and to learn more about how Rite Aid’s wellness+ rewards members can support charities in their own communities, please visit


About Minding Your Mind
Minding Your Mind was incorporated in 2007 in response to the void of mental health education available to teachers and students in Pennsylvania. Since that time, its reach has extended beyond the classroom to communities, professional associations, and workplaces. Its speakers have been invited to the White House and the United Nations, as well as featured on Good Morning America, Dr. Phil, CNN, and ESPN. Minding Your Mind’s goal is to break the silence around mental health conversations, move away from crisis-based response to prevention through education, and end the stigma and destructive behaviors often associated with mental health challenges.  To learn more and support this mission, visit

About The Rite Aid Foundation
Since its inception in 2001, The Rite Aid Foundation has awarded more than $68 million to nonprofit organizations. Additionally, Rite Aid, through the efforts of its customers, supplier partners and associates, has also raised more than $92 million for Children’s Miracle Network Hospitals across the country since 1994.

About the KidCents Program
Through the KidCents program, which is The Rite Aid Foundation’s charitable giving program dedicated to improving the health and wellbeing of children living in the communities Rite Aid services, members of Rite Aid’s loyalty program, wellness+ rewards, can round up their in-store or online purchases to the nearest dollar and donate their change to KidCents. Members can also choose to direct their change to a specific KidCents charity by visiting For more information, visit

About Rite Aid Corporation
Rite Aid Corporation is on the front lines of delivering health care services and retail products to over 1.6 million Americans daily. Our pharmacists are uniquely positioned to engage with customers and improve their health outcomes. We provide an array of whole being health products and services for the entire family through over 2,400 retail pharmacy locations across 18 states. Through EnvisionRxOptions, we also deliver pharmacy benefit management to approximately 1,900 clients and 3.4 million members. For more information, visit